Why are we On Point?
Consumers have become less homogenous and the result has been a decline for the need of standardized market research practices. As a result, the need for targeted insight is stronger than ever. The industry needs to change in order to stay relevant and On Point is the change the industry has been looking for.
We are a company that focuses on building relationships, so together we can grow and nurture your brand(s). What sets us apart is our collective and individual experiences and training. Every On Point consultant has a strong foundation, gleaned from a large network company. This wealth of experience powered by our boutique infrastructure, allows our people to devote their time, passion and expertise with more agility and efficiency.
So why On Point? We strive to be on point with everything that we do. We deliver insight to the point where it has a meaningful and actionable impact on your business. We engage in collaborative conversations that push existing boundaries to the point of positive change. We pinpoint the most effective and efficient way to help you solve your business challenges. We look forward to having an ‘on point’ relationship with you!
Contact
➤ LOCATION
Toronto, ON
☎ CONTACT
sabrina.clarkeduffy@onpointinsight.com
(416) 434-3456
Consulting Services
Strategy
We provide consultancy services that help you define/refine your brand strategy, and provide a clear path to strategy execution through interactive workshops and discussions.
Communications
We provide consultancy services that help you unearth consumer insights from existing data sources through interactive workshops and discussions.
Interactive Workshops
Our interactive workshops bring an element of fun into the boardroom. In doing so, we uncover critical insight through the art of play, with the a secondary benefit of team building. Our ideation process leverages key consumer insights from existing research platforms along with white space opportunities to generate actionable ideas. This approach keeps us rooted in what we know with the scope to expand our thinking.
Specific Solutions
On Point Idea Exploration
Concept qualitative and quantitative research. Qualitative research will help uncover emotional and functional connection points that lie at the heart of winning creative ideas. Quantitative will then quantify the breadth and depth of the opportunity.
On Point Winning Creative Stories
Storyboard/Script/Animatic quantitative research with supporting qualitative where applicable. Our approach is rooted in a framework of how ads tell stories. You’ll be able to understand the strengths and weaknesses of a creative, so you can retain what’s working and optimize what is not.
On Point Validation
Video/Print/OOH quantitative research. What is the growth potential of my finished asset(s)? While the evaluation of a finished execution is not our preferred approach due to its limited ability to be optimized, we offer a research approach that provides a clear understanding of whether or not the platform will breakthrough and drive the brand strategy. This approach will provide areas for optimization, if plausible, along with learnings for future creatives.
“Sabrina is a rare research professional in our experience of 30+ years—thoughtful, honest, supportive, hard-working, and totally committed to a great outcome for the client. We value our relationship with her.”
“If you are interested in mirroring the success stories we have seen at Irving Tissue I would strongly recommend you speak to Sabrina and her team at On Point research.”
Let's Chat.
Use the form below to contact us regarding your market research and/or consultancy needs. Please be as detailed as possible. To help us best service your enquiry, we recommend that you describe your business background and challenges before telling us what you would like to achieve. You may also email or call us to schedule a briefing meeting.