Over the past year the spotlight has been placed on racism in North America. Societal events have challenged corporations to look inward and ask the important and uncomfortable question: Are we unconsciously biased?

The heightened awareness of how those in the Black community have been treated has prompted an increase in the casting of visible minorities in advertising, a more pronounced celebration of black history month, along with other deliberate corporate days of reflection. This conscious shift in behaviour is a positive response to recent events, but has the needle shifted?

On Point Insight spoke to members of the Black community in both the United States and Canada to obtain their thoughts, feelings and opinions of racism within their specific country. Many shared their childhood and adult experiences with racism, their hopes and wishes for the future as well as their thoughts on the role media has played in shaping public perception.

In this report, their shared experiences act as the canvas to understanding how corporations can be authentically inclusive. This real and raw report will equip your organization with the insight needed to successfully evolve:

• In how you operate as an organization
• And how you can be best perceived as an inclusive business and brand

This research has allowed On Point Insight to give a voice to those whose voices have gone unheard for far too long. The Reality Check Report is now available for purchase.

Boutique service, large network company thinking.

We are an organization that focuses on building relationships, so together we can grow and nurture your business. What sets us apart from the industry is our collective and individual experiences and training. Every On Point Insight consultant has strong expertise, gleaned from a large network company.

This wealth of experience powered by our boutique infrastructure, allows our senior people to devote their time, passion and expertise with more agility and efficiency.