Consulting Services
Strategy
We provide consultancy services that help you define/refine your brand strategy, and provide a clear path to strategy execution through interactive workshops and discussions.
Interactive Workshops
Our interactive workshops bring an element of fun into the boardroom. In doing so, we uncover critical insight through the art of play, with the a secondary benefit of team building. Our ideation process leverages key consumer insights from existing research platforms along with white space opportunities to generate actionable ideas. This approach keeps us rooted in what we know with the scope to expand our thinking.
The workshops are facilitated by an On Point expert, but success is based on an eclectic group of individuals from your organization along with key stakeholders. Together and collectively we problem solve to unpack a clear path for brand advancement.
Communications
We provide consultancy services that help you unearth consumer insights from existing data sources through interactive workshops and discussions.
Categories of Expertize
Packaged goods
Automotive
Family care paper products
Alcoholic beverages
Soft drinks
E-commerce
Financial services
Pharmaceutical
Lottery and gaming
Specific Solutions
On Point Winning Creative Stories
Storyboard/Script/Animatic quantitative research with supporting qualitative insight where applicable. Our approach is rooted in a framework of how ads tell stories. You’ll be able to understand the strengths and weaknesses of a creative, so you can retain what’s working and optimize what is not.
On Point Idea Exploration
Concept qualitative and quantitative research. Qualitative research will help uncover emotional and functional connection points that lie at the heart of winning creative ideas. Quantitative research will then quantify the breadth and depth of the opportunity.
Business Partners
We work with the following business partners:
Asking Canadians (panel partner)
Sandy Shiffman (qualitative partner)
Upwords (online qualitative partner)
On Point Validation
Video/Print/OOH quantitative research. What is the growth potential of my finished asset(s)? While the evaluation of a finished execution is not our preferred approach due to its limited ability to be optimized, we offer a research approach that provides a clear understanding of whether or not the platform will breakthrough and drive the brand strategy. This approach will provide areas for optimization, if plausible, along with learnings for future creatives.
Fresh Insight
custom research
We provide custom research services, inclusive of:
Project Management
Field Operations
Analysis
Management Presentation
At On Point Insight we seek to do things right the first time around, while also paying attention to detail. We understand how the summation of little things, can aid in making a big difference to your business. Our detail-oriented strengths allow us to service you better, be more effective, and minimize the risk of errors. We ensure every product and solution offered to you is of the highest quality and adheres to project timelines, thus allowing you to meet your own internal timelines.
We also strive to couple art with science. We know that everyone processes information differently. We will work with you to discern the best way to deliver insight so it is relevant and easily understood by all key stakeholders. Our graphic design team work hard to ensure that the images we use help tell the story.